London's most desirable neighbourhood
WHAT'S NEW
Sloane Street’s Stunning Transformation: A New Era Begins
Sloane Street has unveiled its stunning new look following the completion of a transformative redevelopment. Combining timeless elegance with modern functionality, the £46-million project enhances the experience for residents, retailers, and visitors, cementing the Street’s position as a world-class destination.
The Eternal Appeal of Florals
From ditsy to dramatic, florals are back—again. Also: they never left. We explore the timeless trend designers can’t help but revisit like clockwork.
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Chelsea in Bloom 2025: Where to Shop, Sip, and Stroll
Celebrating 20 years in full flower, here’s how to make the most of this year’s Chelsea in Bloom—from floral glosses and petal-laced pâtisserie to garden bars and gelato
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My Obsessions: Anine Bing
From guilty-pleasure dance parties to beauty rituals and mindful reads, Anine Bing shares the obsessions fuelling her creativity—from Saatchi Gallery visits to sweet treats and her non-negotiable indulgence…
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Mr Muscle Joins the Anya Brands Line-Up
From a silk duster scarf to a polish-can coin purse, think Wes Anderson meets the cleaning aisle of a '90s Tesco.
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Introducing the Chelsea Arts Festival
The inaugural Chelsea Arts Festival promises the brightest names from page, stage and screen in a dynamic programme across Cadogan Hall, the Saatchi Gallery, the Royal Court theatre and beyond
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The Life Aquatic with Anya Hindmarch
Just Keep Swimming: Anya’s Dive Shop surfaces on Pont Street, paying tribute to old-school dive shops and marking the start of a season of underwater-themed escapism
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The soft spring trend quietly taking over—and how to style it now
Style it head-to-toe like the fashion set or pair it with burgundy for contrast—this is the palette that’s defining spring/summer 2025.
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Azzam Jamil curates the perfect 12-hour itinerary in Chelsea
From slow brunches and Italian dinners to design-led shopping and gallery visits, Azzam Jamil maps out the perfect 12 hours in Chelsea—his go-to London neighbourhood for style, culture and calm.
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My Obsessions: Alice Temperley
Alice Temperley on her latest Netflix addiction, the book teaching her to trust her instincts, and the Chelsea haunts she always returns to.
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London Craft Week 2025: The Art of Craftsmanship is a celebration of creativity and craft on Sloane Street
This May, Sloane Street celebrates London Craft Week 2025 with The Art of Craftsmanship, a week-long programme of exhibitions, tastings and behind-the-scenes moments, from diamond-setting to architecture.
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Sloane Street hosts the chicest stop on The Big Egg Hunt 2025
This Easter on Sloane Street, discover 20 unique giant eggs designed by artists, luxury brands and hotels as part of a city-wide egg hunt supporting wildlife conservation.
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Three ways to wear: a trouser suit
‘Corporatecore’ is having a moment. Here’s how to make the trouser suit work for work, weekends, and wow-factor nights out—without ever looking too try-hard.
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The Art of Living: L'Objet’s first London flagship opens on Sloane Street
As it celebrates its 20th anniversary, L'Objet’s first UK boutique is now open on Sloane Street, offering an elegant showcase of timeless tableware, fragrance, and objets d’art
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The Ultimate Three-Day Spring Break Vaycay on Sloane Street
Forget Miami—this is how to do Spring Break, London-style
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My Obsessions: Jason Atherton
Chef Jason Atherton on the small indulgences, big inspirations, and everyday essentials shaping his life, from fine wine to his latest culinary adventure, Three Darlings in Chelsea.
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ON SLOANE STREET TODAY 19°C
The Chelsea Christmas Lights Switch-On 2024
Join the festive magic in Chelsea as Sloane Street’s new lights illuminate the season.
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Mr Muscle Joins the Anya Brands Line-Up
From a silk duster scarf to a polish-can coin purse, think Wes Anderson meets the cleaning aisle of a '90s Tesco.
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The best coffee on and around Sloane Street
Where to find the best coffee in the Sloane Street neighbourhood
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Discover the Sloane Street Directory
From the finest fashion and footwear brands to the most delectable dining and drinking spots, our Directory will guide you to everything the neighbourhood has to offer